Al Rayyan Tours and Travels – Branding
The horizontal lockup is well-balanced, with the visual weight of the logomark on the left effectively counterbalancing the stacked textual information on the right. The design successfully bridges the gap between a dependable, established corporate entity and an agile, modern travel innovator.
Task
To establish a modern, trustworthy, and forward-thinking visual identity for a travel agency positioning itself as a "Hub of Travel Innovation."